Get the China Edge™
Crosspoint International exists to help small to medium size businesses manufacture, source and sell in China


Speaking English in China
By Filomena Mitchell
XPI China Correspondent


Although English is frequently used for international trade, it is often the second spoken language of the people involved. With this is mind, native speakers of English need to be aware that the degree to which non-native speakers of English can understand will vary from business contact to business contact.

Different cultures approach language teaching in differing ways. For example, some focus on grammar and reading while others prefer to place the emphasis on spoken and aural methods. As a result your may find that a business contact is unable to converse well over the telephone but can make themselves perfectly understood through an email.

A number of factors can influence the English ability of business partners around the world. These include occupation, level of education, amount of international experience and region. As differences also exist between British and American English, English speakers may find it to their advantage to adjust their English to a level that will reduce misunderstanding.

Speaking tips for native English speakers

• Be patient and slow the pace of speech down.
• Steer clear of becoming irritated and speaking loudly.
• Pronounce words clearly.
• Repeat key points and look for signs of understanding.
• Remember that people are making the effort to speak your language.
• Keep sentences short.
• Use visual aids whenever possible.

Avoid:
• Idioms, slang, jargon and colloquialisms
• Either/or questions
• Slurring your words
• Negative questions and contradictions e.g. "It's a good deal. Isn't it?"
• Complex sentences

Listening tips for native English speakers

• Practice listening carefully.
• Repeat key information for confirmation.
• Be aware of words that have different meanings in different cultures.

Writing tips for native English speakers

• Avoid using long or complex sentences whenever possible.
• Limit the number of points presented at one time.
• Do not use idioms, slang, jargon or colloquialisms.
• Always review what has been written and remove unnecessary words so that a • non-native speaker will be able to understand it more easily.
• Use a formal written tone when style is a question.
• Open communications with an introductory statement such as a thank you.

Tips for native English speakers when using technology

Adhere to standard practices and preferences of different cultures.
Remember that emails and faxes may be seen by more than one person.
Determine which technology is available to all parties concerned.
Schedule regular calls or meetings and prepare and distribute agendas in advance when dealing with differing time zones.


Clear and effective communication is of benefit to all parties involved. Learning and applying the tips above will help to develop your understanding of different cultures and assist in your global business communication.

Crosspoint International

Company Headquarters
Ningbo Economic & Technical Development Zone.
#500 Mingzhou Road West, 3rd Floor, Goldenhorse A1
Beilun District, Ningbo, China
Post code: 315800
Phone: 011 86 574 8682 9610
Fax: 011 86 574 8682 9210
info@xpointchina.com

USA Office
111 Viburnum Lane
New Hartford, NY 13413
Phone: 315 292 1222
Fax: 315 266 1235
usa@xpointchina.com

Success Stories
A twenty-year-old Upstate New York consumer products manufacturer was losing market share because of the price of their products. Management was not comfortable relocating manufacturing operations to China. By utilizing XPI’s contract manufacturing services, they were able to move the production of specific price-sensitive product lines to China. This reduction in cost allowed the client to regain market share.

Read More...